هڪ زبردست پچ ڊيڪ داستان کي ڪيئن گول ڪيو وڃي

Entrepreneurs need to work extra hard to ensure that their presentation creates a lasting impression and ends with an investment agreement or a safe note. Pitches need to be concise and compelling to make them worth the investors’ time. By the time the pitch is ready to round it off, the presenter must make sure it leaves an indelible mark and gets them that hard-won follow-up appointment with their audience. Read ahead to know more.

Reiterate Your Main Points

The concluding slide of a pitch deck should highlight all the main points. List them with adequate pauses in between to let the message sink in. startup owners must have the presence of mind to remember the questions they were asked, and reiterate the answers to remind their audience that all doubts and queries were addressed. Pointing to visuals helps since they have a better chance of making an impression. Light humor also works, but it should be in good taste. 

Include a Call to Action

Be sure to finish strong. The narrative is a build-up to the call to action and close. Have a good hook. Be confident in the ask. Or make it so obvious that it is not a matter of if they are going to invest, but how much they can invest, and on what terms. Be clear about the next step they should be taking, and compel them to take that action immediately. The pitch must outline what needs to be done explicitly. Like, say, schedule a follow-up appointment. Make sure the contact information is clearly displayed. Potential investors should not have to search for the details; they are likely to lose interest sooner. 

How Long Should Your Pitch Deck Narrative Be? 

Consider that, on average, investors only spend less than four minutes reviewing a pitch deck.  To create a four-minute narrative for a video pitch, the pitch will need to be around 700 words of text. That’s about a page and a half to two pages in writing. Entrepreneurs may also have a shorter version and a slightly longer version. Though it is critical to remember that founders may have a 30-minute pitching slot. After the pitch gets going and leaves room for questions from investors, only about 10 minutes remain to deliver the narrative. And, once that is done, just around 30 to 45 seconds are available to quickly compress that narrative. 

Who Should Create Your Pitch Deck Narrative?

Creating the narrative for a startup pitch deck can be a very challenging thing for founders to do. Even more so for technical founders. This is an art. It takes strategy, understanding investors, the funding ecosystem, and sales psychology. Even if they are experienced in this, it is often difficult to convey the startup in the best way, with the optimal story. The founders are just too close to it. There are significant benefits to leveraging outside help. If they are bogged down in this process or not getting the checks from investors that they expected, it makes sense to reach out to fundraising consultants and copywriters to help. 

A compelling pitch deck narrative will make all the difference in getting funded, giving the startup the best chances of success, and reaching its full potential. Understand what should be included, how long it should be, and who can help, and founders can be on their way to getting the funding their company needs. Most importantly, learn how to deliver that final closing statement and create a lasting impression.

بايو

الجندرو قبرستان هڪ سيريل انٽرپرينيوئر آهي ۽ آرٽ آف اسٽارٽ اپ فنڊ ريزنگ جو ليکڪ آهي. ’شارڪ ٽينڪ‘ اسٽار باربرا ڪورڪورن جي پيش لفظ سان ۽ جان ولي اينڊ سنز پاران شايع ٿيل ڪتاب کي انٽرپرينئرز لاءِ بهترين ڪتابن مان هڪ قرار ڏنو ويو. ڪتاب پيش ڪري ٿو هڪ قدم قدم گائيڊ اڄ جي انٽرپرينيوئرز لاءِ پئسو گڏ ڪرڻ جو طريقو. 

تازو ئي، Alejandro CoFoundersLab ٺاهي ۽ ٻاهر نڪري ويو، جيڪو آن لائن باني جي وڏي برادرين مان هڪ آهي. 

CoFoundersLab کان اڳ، اليجيندرو ڪنگ اينڊ اسپالڊنگ ۾ وڪيل طور ڪم ڪيو، جتي هو تاريخ جي سڀ کان وڏي سيڙپڪاري جي ثالثي ڪيسن ۾ شامل هو (داؤ تي 113 بلين ڊالر). 

Alejandro هڪ سرگرم اسپيڪر آهي ۽ هن ويارٽن اسڪول آف بزنس، ڪولمبيا بزنس اسڪول، ۽ NYU Stern School of Business ۾ مهمان ليڪچر ڏنا آهن. 

Alejandro پنهنجي شروعات کان وٺي JOBS ايڪٽ سان شامل رهيو آهي ۽ هن کي وائيٽ هائوس ۽ يو ايس هائوس آف ريپريزنٽيٽوز ڏانهن مدعو ڪيو ويو ته هو آن لائن فنڊ گڏ ڪرڻ جي حوالي سان نئين ريگيوليٽري تبديلين تي پنهنجو موقف مهيا ڪري.