سفر جي مارڪيٽنگ ۾ Metasearch جي طاقت

TravelBoom, a data-driven digital marketing agency for hotels, resorts, and vacation rental companies, has released a new case study on metasearch after successful campaigns with InTown Suites and Brittain Resorts & Hotels. With a presence on platforms like Google Hotel Ads, TripAdvisor, and Kayak, hotels can drive more direct bookings through metasearch and challenge the position of online travel agencies (OTAs). In the case study, TravelBoom exhibits that hotels can dominate the search engine results page (SERP) through an AI-driven metasearch campaign combined with a well-run pay-per-click campaign. Furthermore, the metasearch campaign can generate more than 200% higher returns on ad spend.