Sunway Hotels & Resorts, an Asian hospitality group, projects a 40 percent increase in room nights by 2018 with the appointment of Tokyo-based travel consultancy, as part of the company’s market growth strategy and to capitalise on the outbound Japanese travelers to Malaysia, Cambodia and Vietnam, where it has major operations.
The strategic partnership demonstrates Sunway’s long term commitment in developing the Japanese outbound market. “This will further strengthen Sunway’s presence and we look forward to building on deep relationships and leverage of the extensive network Mac Marketing Service has in Japan; and to develop new opportunities from previously untapped segments like the senior travellers and student groups”, said Albert Cheong, CEO of Sunway Hotels & Resorts. “Recognising that growth in the Japanese market will remain moderate in the near term but it will still be a major source market requiring maintenance of marketing and promotional activities,” Albert added.
هن آرٽيڪل مان ڇا وٺو:
- Resorts, an Asian hospitality group, projects a 40 percent increase in room nights by 2018 with the appointment of Tokyo-based travel consultancy, as part of the company's market growth strategy and to capitalise on the outbound Japanese travelers to Malaysia, Cambodia and Vietnam, where it has major operations.
- “Recognising that growth in the Japanese market will remain moderate in the near term but it will still be a major source market requiring maintenance of marketing and promotional activities,” Albert added.
- “This will further strengthen Sunway's presence and we look forward to building on deep relationships and leverage of the extensive network Mac Marketing Service has in Japan.
